VS on all things Brand and Marketing March 2014

Today's "Specials"

It is incredible that we are well into March now and for us - it has been a busy start to the year!

As businesses plan to action new endeavours, or to ramp up their advertising for greater exposure, our projects have been varied including: SEO campaigns, online advertising, new product brand development and more.

We have also worked on a number of new Corporate Identity designs (we welcome our new clients), print media, mobile websites, packaging, email marketing to name a few. But these days we don't focus on different types of projects - we consider our client's whole brand (from their customers’ point of view) and how we can deliver the most relevant and useful message + profile in the right place at the right time.

What's relevant for brand and marketing atm? 

Integration:

• Customers now more than ever have the ability to access brands via many channels and actively seek out brands that they want to do business with.
• Brands are being held to a much higher standard of trustworthiness due to technology and social media.
• Customers have a voice plus there is greater transparency and many touch-points with your brand (and other customers!).

It would be useful for you to consider: Is your brand maximising its opportunity to be present when and where each of your customers/potential customers are?

This includes: Search engines, on social media sites along with your website itself, downloadable apps, blogs, news/industry e-articles, promotion landing pages, other relevant sites to your product/service/industry and offline etc. All these channels require quality content... loads of it on a regular basis!

This can be challenging for many businesses and we see this on a daily basis. It requires effective planning and strategy to make sure all content is in-line with your brand values (that should also be present in your sales and service customer experiences). Plus content needs to be relevant and of good quality.

What I'm talking about here is ‘integration of all your marketing activities (and sales)’ requires effective brand management and this is where we come in.

Being well-versed in brand strategy, roll-out (design and copy) and brand management, our team are generating design, copy, imagery, promotions, articles, blogs, graphics (including infographs), footage, SEO campaigns etc. for some of our clients that truly see the value in customers’ current expectations: Useful and valuable information in the right place at the right time.

In order to meet these demands – we can offer ongoing tailored packages that involve us conducting various activities for our clients on a regular basis rather than one-off activities. For greater ROI – I recommend ongoing strategic marketing and brand management – even for small and medium size businesses, it’s a smart investment for business growth.

There are many great projects and success stories we would like to share with you and hope to do more so over the coming months. Enjoy our recent news and gallery for latest projects posted.

As always we welcome your enquiries and are happy to chat with you about your brand and marketing – a coffee catch-up ;) We are motivated by adding value and helping you succeed.

Best regards

Louise and the VS team.