Is a ‘one size fits all’ website really the cost effective option?

It’s simple and cost effective right? Drop your logo in a template and your information on the pages... be given the keys so to speak to drive your new site that already has the engine running for you – perfect!

Not so perfect when this scenario is in practise! Besides not knowing exactly how to ‘drive’ your new site... the whole user experience may be nothing like you need and simply be creating a whole lot of missed opportunities.

Don’t fall into the ‘one size fits all’ website and online business solutions that are flooding the market place. Treat your customers how you would if they walked into your shopfront or office... rather than giving them generic pages of information that fail to impress, fail to highlight your unique proposition and may simply frustrate your customer with a bad experience when visiting your site.

Consider your website like you do your shopfront, or your office and essentially the way YOU do business. After all this is supposed to be YOUR BUSINESS online... not a remote and generic notice board with your name pasted on there.

With that said – you can probably now see why a ‘one size fits all’ online business solution website may not be worth the investment – however small.

Don’t lose sight of an online business solution that already has the technology needed to drive your online business functions – but do consider how important your brand and customer experience is.

Visual Strategies Online Business Solutions offer customised professionally designed sites that enable you to stand out from the crowd and give your customers a brand experience they will not forget! Let them say... it was a pleasure doing business with you!

Visual Strategies customised Online Business Solutions offer a one stop shop – compelling design to make the best user experience that will be remembered and sound marketing strategies to position your business online for greatest return on investment.

The tools, functions and technology to power your site are all taken care of by the Visual Strategies Online Business Solutions platform. This already exists for our customers, no expensive proprietary programming required – so it provides the perfect solution for small and medium size businesses.

If you have worked with programs like Microsoft Word then you will have no problems driving your new site and Visual Strategies offer ongoing training and support to ensure your site is working optimally for you.

• If you would like more information about how we can provide you with a complete customised Online Business Solution that is still cost effective, give us a call. Allow your business to stand out on the crowded web!
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• Before you venture into an online business solution, or updating your existing website – perhaps it is the perfect time to review your Corporate Identity. Is it a true reflection of your current business? Does it portray a unique and compelling image that provides maximum relevance to your target customers? What level of recall do you think it has?

Visual Strategies are experts in Corporate Identity and branding strategies... give us a call to see how we can assist you.