JMacch Performance Website Launch

09-May-2014

Project in the Spotlight

It has been a couple months of solid work on completing various branding projects for our customers. Today we would like to showcase the recent launch of the JMacch Performance website.

Our strategy for this website was to create a desirable ‘destination’ for JMacch Performance's key target audience: Muscle Car Enthusiasts.

We created a website that is more than just a place to get contact details or information on services. It’s a destination where muscle car enthusiasts can enjoy viewing other Muscle Cars; gain valuable mechanical engineering information; subscribe to a newsletter that will contain all information ‘muscle cars’ including upcoming car shows, events, drags, races etc. (and customised notices sent based on your make/model muscle car).

The site will eventually have videos, case-studies of other muscle car projects. They will also be able to interact with the site and be encouraged to submit consumer generated content to build a community for classic muscle car enthusiasts.

Having recently designed the logo for this new brand we had a great understanding of the brands values and its target audience. JMacch Performance are not the standard performance car workshop or provider of dyno-machine runs.

They are the experts when it comes to Classic Muscle Cars (while still well experienced in working on any model car), with over 30 years’ experience and a strong belief in saving their customers money in the ‘long-run’ by doing the job right with the highest quality products available.  

John (the lead-mechanic and owner of JMacch Performance and franchisee of UltraTune Erina) provides the specialists service and expertise that classic muscle car enthusiasts need. In fact – John is just as passionate about muscle cars and can prove his abilities by having built Australia's fastest street registered drag car, Paul Grech's Holden One Tonner (quarter mile in 8.33 secs at 166mph). 

The demographic we are targeting is predominately male, older demographic – not your young ‘rev-heads’ as some might say.

So the classic, even a little retro, brand was designed and rolled out for the website. We made the pages and showcase navigation image-rich with plenty of interest offerings. These include the muscle car photo gallery and video gallery (still in the making) and also tonnes of valuable information about building, servicing, customising and diagnosing muscle cars. We also feature a large image slider on the home page featuring cars that JMacch Performance have worked on.

We wish JMacch Performance well in the first phase launch of their website.

 

Check it out at: www.jmacchperformance.com.au

jmach performance website design and development jmacch performance website design and build
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