“Near Me” Searches Have Doubled This Year Says Google

13-Jul-2015

Users are increasingly using their phones to find local businesses.

Search queries that contain a location qualifier such as “nearby” or “near me” have doubled in the 12 months, according to Google Trends data from March 2015.

80% of those searches come from mobile devices.

As you conduct your own search queries on Google you may now notice the prevalence of Google auto-suggest on your phone including ‘nearby’ and ‘near me’ variations of your search queries.

The new Nearby Business listings strip out the typical copy shown in text ads and feature buttons to get directions or click to call the business. 

Google first released this data at the end of April this year with the launch of a new mobile ad product specifically designed around these types of queries which includes a “buy now” button for Google mobile Pay-Per-Click Ad’s (see below).

Google has confirmed in the last couple months that it will enable “buy now” buttons on mobile ads.

According to a report from the Wall Street Journal, after clicking on a buy button in a mobile search ad users would be taken to a special Google landing page to complete the transaction.

Key to retailer buy-in, merchants reportedly will retain at least some customer information like email addresses for marketing campaigns. Merchants will handle all shipping and handling logistics directly.

On another note – Bing will roll out their new ranking algorithm for ‘Mobile Friendly’ search results in the upcoming months…

Bing has announced they will be introducing their own version of mobile friendly ranking signals in the upcoming months.

Once they classify a site as mobile friendly they will label the site accordingly. Bing will have tools available to help webmaster ensure sites they manage are mobile friendly. 

If you have any questions or would like to discuss any of these Search Engine Updates with us – please give us a call.

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