Testimonial from recent VS client for our Brand Development & Logo Design

Truly unique - this brand and logo design is the perfect fit!

We are grateful for our client's feedback here and it provides a good explanation of the experience you can expect when working with us on your new corporate identity/brand and logo design.

"I am truly satisfied with my logo design that I was provided for my new business by visual strategies. Louise met with me and learnt about my business, asked me about my strengths and weaknesses, a process which really made me consider where I was at in terms of business, and where I wanted to be. After our initial meeting I was provided with a creative brief which covered an overview of my business, my competitors and a breakdown of the words and visual ideas I was thinking of using and why and why not certain items may or may not work. 

I was then presented with a logo that when I initially looked at felt very emotional. It was exactly what I was after, exceeded my expectations, and included all of the tiny aspects I asked to be included. 

I would highly recommend visual strategies to other people considering a logo design for their business. The entire process I was informed of what to expect next and how long to expect things, never once was I disappointed".

Warm Regards,
Tracey Gillis-Sinclair
The Yutari Tree Holistic Kinesiologist
Mind Body Medicine Practitioner

July 2013

Besides the objectives of creating a distinctive and professional brand for Tracey's business - there is alot of meaning behind the logo too that enables our client to take full ownership of it and embrace the integrity of the brand. 

The logo is truly a visual replication of what the core strengths and key selling proposition of 'The Yutari Tree' are. And there is 'no me-too' about it! A picture speaks a thousand words! A logo is a visual cue that people can have an emotional response to and bond with - setting up greater recall and positive association.

This concept integrates the key elements of:

The tree: A safe haven, peaceful place. Representing natural wisdom, growth and movement while also being grand, majestic and beautiful. 


Hands: Healing and the means by which so much of your treatment is conducted. We have kept them soft, feminine and also free-flowing in light of the businesses key target audience. They are supporting the tree foliage while also looking like they are ‘releasing’ the beautiful foliage - setting it free


The 3 Birds: The little helpers, messengers that also bring life to this logo. One bird building a nest - sign of giving us the tools to build solutions. The other 2 birds are flying freely - playful, joyful, free and empowered. 


Yin Yang: Subtly this has been integrated through the curved division in the foliage down the centre - each side being a different green. So this 2 different colours and the curves and movement of the foliage are symbolising the essence of the yin yang symbol.


Colours are bright, calming yet vibrant and happy. The green obviously works in representing a natural feel and keeping the logo to 3 colours makes it more striking - unique and distinctive so that you stand out in the marketplace. 


Typography is kept clean, modern and a unique font. This provides a professional feel that is suitable for this business.

It has been an absolute pleasure working with Tracey on this project and now on rolling out her new brand through website etc. It was also a great creative project that we had so much fun working on!

If you have a new business or perhaps feel your existing brand and logo are not providing the right 'fit' OR not creating a competitive position within the marketplace. Contact Us and enjoy our expertise in branding strategy, logo design and more.