The benefit of being more than a web design agency

19-Jul-2011

It may be obvious that as part of marketing your business, you need more than just a website...

OR it may not be! A website is a very important piece of your marketing mix and there are plenty of businesses around offering web design services. But you need more than this.

I know this is worth talking about because I experience (as do alot of associates in the same industry), many clients requesting a website to be built for their business, yet they do not have a logo for their brand or even a strategy for how their brand should be implemented throughout their marketing collateral.

After you have worked on your marketing plan, your logo (Corporate Identity) should be the first step in the development of your marketing design material. It forms the foundation, the platform that all collateral will flow from. Therefore it makes sense to make a professional logo designer your first point of call... not a web designer or print house! 

How do you expect to create cut-through in the market place if you don't have a professional, distinctive and memerable image that more importantly presents a CONSISTENT profile in all points of interaction with your target audience?

Here at Visual Strategies we offer a suite of complimentary design services that can take care of all your marketing collateral needs. From logo design to website design and development, corporate stationery to brochures, signage, advertising and more.

Many of our customers simply love the fact that we are a one stop design shop that can work with them on all of their marketing design material needs. It provides greater value because we become well versed in your business and brand and thoroughly understand your requirements and challenges. Our solutions are therefore intuitive and on-target and can be proactive too. 

Clients benefit from development of that 'consistent' profile across all mediums and channels. ie. the logo design (that has been designed with sound strategy to represent your brand values) is not designed in isolation... but in consideration of how the logo will roll-out across all your marketing materials. The website design flows seamlessly from the corporate identity.

All this adds up to a professional and consistent profile for your business in the competitive market place. You will stand out from the crowd of your competitors. 

Repetition of a consistent and memberable image within the market place will increase recognition of your brand and increase recall... keeping your business top of mind so that you are the first point of contact when a customer is in need of your product or service!

One last point to note is that it can be much more cost effective to work with one supplier for your logo design, website design, corporate stationery, brochures, signage, advertising and printing also.

I love working with clients across the various points of interaction their customers have with their brand... because it means we can deliver much more effective marketing design materials that get noticed, are remembered and instigate a response!

Louise Sykes
Visual Strategies | Director

Evolve, Engage, Empower your Brand.