We love it when our clients get a good wrap!

27-Oct-2011

VS Signage and Branding Strategy for Home's shop-front is getting the right kind of attention.

Home Specialist Property Management have recently re-launched - a new brand in the Real Estate market on the Central Coast. Visual Strategies services were employed to brand and establish a logo that would present the right image for their business.

Working closely with managing director of Home Specialist Property Management, Tennille - Visual Strategies established the right strategy for the brand and then conducted the creative design process to come up with their logo.

The logo was just the first step - Visual Strategies have been working on the roll-out of the brand. "We consider all points of interaction that a customer has with Home SPM. Every point of interaction should be consistent and distinctive while projecting the desired 'personality and values' of the brand", Louise (MD of Visual Strategies).

To date we have designed the logo and roll out of the logo in corporate stationery, brochures, signage for 'Sale' and 'Lease' signs along with the signage for the Shop-front at East Gosford.

"My goal for the shop-front signage was to clearly communicate the brand - creating a clean professional look that reflected the nature of the logo we designed. On a practical level - ensure contact information was legible from York Street - the main street that passes by the shop-front.

I was so pleased that Tennille trusted me in proceeding with the design of the large poster on the shop-front that features a huge photo of herself along with one of our positioning statements for the brand. It is doing more than demanding attention!" says Louise.

A couple weeks ago Tennille from Home SPM was interviewed on the Real Estate show 2GO radio with Rod Amos & Gavin Swan. Visual Strategies were so humbled to hear the positive wrap that Tennille and her Home SPM shop-front received!

Listen to the interview here.

We are soon to launch their new website so there will be more news to report soon!

Here is what Tennille has had to say about Visual Strategies:

"We just wanted to say a big thank you to you for an outstanding job with our logo design
& re-brand.

All your assistance & advice from the logo concept & design, corporate stationery, signage to our brochure marketing & now the design of our website has been invaluable..." 



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