It is no surprise that customer behaviours and purchasing decisions have vastly changed – particularly in their use of technology and their comfort in ‘channel surfing’ and ‘integrated device use’ in their search for interests, entertainment, solutions, products, services etc.The plethora of data online is growing at a staggering rate of 40% per year*. This […]

Technology has seen incredible advances and subsequent changes in the way we live, the way we communicate and the way we consume. Long-gone are the days where the foundation of a successful brand was to provide consumers with consistent familiarity. This was a sound and effective strategy because the ‘exposure’ consumers had with brands’ was […]

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