If you have grown your business to-date by referrals, congratulations! This means you offer value to your customers BUT relying only on referrals has its pit-falls:
Your new business growth is limited to your capacity
Relying on your own personality or personal reputation and relations to bring in new business it completely reliant on your time. Your business growth is remarkably limited.
Your business is not sustainable
If you left your business today, would the same new business and reputation continue? No? Your business is entirely dependent on you alone and ends when you leave.
Your businesses future in not in your control
Referrals give you no control over your lead generation. It’s like operating on luck. Moreover, you are likely to be missing out on the quality clients – the ones most profitable for you.
Symptoms of a ‘referral based business’
- Your customers receive misaligned messages about your business due to inconsistency amongst your message, staff messages and your brand marketing content
- Your logo and tagline are misaligned with the business OR offer no value for your prospects
- You lack any professional marketing content for the business
- You feel put on the spot or that you are winging it when asked “why do business with you?”
- You feel reluctant to send prospects/clients to your website
- You have generic brand & marketing content. Including:
- Listing your industry standard services/products
- Defining your business based on your profession (ie. we are Lawyers)
- Phrases like ‘We are passionate about what we do’ (your customers don’t care)
No obligation, no payment details collected, no commitment required. A simple two step process, select a time/date that suits you.
No obligation, no payment details collected, no commitment required. A simple two step process, select a time/date that suits you.
A free Grow My Business Leads session will provide you with:
A clear understanding of how your business circumstance could transfer from a referral dependent business…
To encapsulating the essence of why you get referrals, into a clear game-plan and visual communication that can be limitlessly scaled.
Insight on what the current road-blocks are for your business in defining what is the unique value your business offers…
And how the repositioning of your brand can put you into the ‘blue ocean’. Less competitors & amongst your ideal customers.
Learn how to stop the scatter-gun and pot luck approach with brand and marketing content that often provides no return on investment…
By learning what tools you need to launch your new brand positioning effectively and get your marketing generating quality leads for you!
No obligation, no payment details collected, no commitment required. A simple two step process, select a time/date that suits you.